Design Strategy Resources
The MBA in Design Strategy program at the California College of the Arts has compiled a list of recommended articles, books, films and websites – and their links – to help orient interested parties to their perspective on how new business techniques, design-led innovation and sustainability come together.
If you haven’t seen it, it’s quite a list – and I’d like to share some of it with you here.
You can find the complete list here.
Books
Although these resources are derived from faculty recommendations, none represents an official endorsement by the college.
Communication, Collaboration, and Leadership
- The Innovator’s Way by Peter J. Denning
and, Robert P. Dunham - Solving Tough Problems by Adam Kahane
- Moments of Truth by Jan Carlzon
- Cultural Intelligence by David Thomas
- Selling to the VP of No by David Gray
- Let My People Go Surfing by Yvon
Chouinard - Powers to Lead by Joseph S. Nye
- Difficult Conversations by Douglas
Stone, Bruce Patton, Sheila Heen, and Roger Fisher - A General Theory of Love by Dr. Thomas
Lewis - The Power of a Positive No by William
Ury - The Opposable Mind by Roger Martin
- Emotional Intelligence 2.0 by Travis
Bradberry, Jean Greaves, and Patrick M. Lencioni
Strategy and Business Design
- Making Innovation Work by Tony Davila,
Marc J. Epstien, and Robert Shelton - Business Model Generation by Alexander
Osteralder and Yves Pigneur - Designing Organizations by Jay R.
Galbraith - The Design of Business by Roger Martin
- Change by Design by Tim Brown
- Built to Last by Jim Collins and Jerry
I. Porras - Sustainable Business Development by
David L. Rainey - Designing Brand Identity by Alina
Wheeler - Making Meaning by Steve Diller, Nathan Shedroff, Darrel Rhea
- The Future of Management by Bill Breen
and Gary Hamel
Economics and Metrics
- Prophet of Innovation by Thomas McCraw
- The Economists Guide the Numbers Guide
by Richard Stutely - Predictably Irrational by Dan Ariely
- Financial Intelligence by Karen Berman,
Joe Knight, and John Case - Understanding the Corporate Annual Report
by Lyn M. Fraser and Aileen M. Ormiston - Interest and Inflation Free Money by
Margrit Kennedy
Organizational Culture
- A Whole New Mind by Dan Pink
- The Catalyst by Jeanne Liedtka, Robert
Rosen, Robert Wiltbank - Guide to Organizational Design by Naomi
Stanford - Free Lunch by David Kay Johnson
- Gangs of America by Ted Nace
- As The Future Catches You by Juan
Enriquez - No Logo by Naomi Klein
Sustainability and Social Innovation
- Beyond Growth by Herman Daly
- Beyond the Bottom Line by Joel Makower
- Beyond the Limits by Donella H. Meadows,
Dennis L. Meadows, and Jorgen Randers - Biomimicry by Janine Benyus
- Collapse: How Societies Choose to Fail or Succeed
by Jared Diamond - Cradle to Cradle by William McDonough
and Michael Braungart - Design + Environment by Helen Lewis,
John Gertakis, Tim Grant, Nicola Morelli, and Andrew Sweatman - Design Is the Problem by Nathan Shedroff
- Ecological Literacy by David Orr, et al
- Ecology Of Commerce by Paul Hawken
- Emotionally Durable Design by Jonathan
Chapman - The End of Nature by Bill Mckibben
- The Fortune at the Bottom of the Pyramid
by C. K. Parhalad - In the Bubble by John Thackara
- The Joyless Economy by Tibor Scitovsky
- Leading Change Toward Sustainability by
Bob Doppelt - The Meaning of Things by Mihaly
Csikszentmihalyi - Mid-Course Correction by Ray Anderson
- Natural Capitalism by Paul Hawken, Amory
Lovins, Hunter L. Lovins - The Nature of Design by David Orr
- The Next Sustainability Wave by Bob
Willard - The Omnivore’s Dilemma by Michael Pollan
- Organizational Change for Corporate Sustainability
by Dunphy & Griffith - Plan B 4.0 by Lester Brown
- The Shock Doctrine by Naomi Klein
- Silent Spring by Rachel Carson et al
- Squeaky Green by Eric Ryan and Adam
Lowry - Strategy for Sustainability by Adam
Werbach - The Sustainability Advantage by Bob
Willard and John Elkington - Sustainable Strategic Management: Strategic Management
by W. Edward Stead, Jean Garner Stead, and Mark Starik - Thinking in Systems by Donella Meadows
- The Truth About Green Business by Gil
Friend - The Unsettling of America by Wendell
Berry - Valuing the Earth by Herman E. Daly and
Kenneth N. Townsend - Worldchanging by Alex Steffan
Design and Customer Experience
- Design for the Real World by Victor
Papanek - Design Like You Give a Damn by Cameron
Sinclair and Kate Stohr - Experience Design 1.1 by Nathan Shedroff
- Universal Principles of Design by
William Lidwell, Kritina Holden, and Jill Butler - Experiences in Visual Thinking by Robert
H. McKim - Design Research edited by Brenda Laurel
- No Logo by Naomi Klein
- Building Strong Brands by David Aaker
- Why We Buy by Paco Underhill
- The Creative Priority by Jerry Hirshberg
- The Visual Display of Quantitative Information
by Edward Tufte
Entrepreneurship
- New Venture Creation by Jeffry A.
Timmons and Stephen Spinelli - Utopian Entrepreneur by Brenda Laurel
Recommended Films
- 9 to 5 (directed by Colin Higgins, 1980) Amazon
- An Inconvenient Truth (directed by Davis Guggenheim, 2008) Amazon
- Deep Dive (ABC News Nightline, 1999)
- Enron: The Smartest Guys in the Room (directed by Alex Gibney,
2005) Amazon - Food, Inc. (directed by Robert Kenner, 2008) Amazon
- How to Succeed in Business Without Really Trying (directed by
David Swift, 1967) Amazon - The Powers of Ten (directed by Charles and Ray Eames, 1968) Amazon
- *Startup.com
(directed by Jehane Noujaim and Chris Hegedus, 2001) Amazon - Wal-Mart: The High Cost of Low Price (directed by Robert Greenwald,
2005) Amazon - Who Killed the Electric Car? (directed by Chris Paine, 2006) Amazon
Recommended Articles
- Driving Sustainable Design (BusinessWeek,
Special report, July 2, 2007) - 10 Worst Innovation Mistakes In A Recession
(BusinessWeek, 2008) - Creativity
Comes to B-School](http://www.businessweek.com/bschools/content/mar2006/bs20060326_8436_bs0…)
(BusinessWeek, 2006) - Design Intervention (Fast Company, 2006)
- Driving Sustainable Design (BusinessWeek,
2007) - Innovating Through Recession (Kellog School
of Management, 2008) - CEOs Must Be Designers, Not Just Hire Them. Think Steve
Jobs And iPhone. (BusinessWeek, 2008) - P&G Changes Its Game (BusinessWeek,
2008) - Tough Love (Fast Company, 2006)
- [Tomorrow’s
B-School? It Might Be A D-School](http://www.businessweek.com/magazine/content/05_31/b3945418.htm
(BusinessWeek, 2005) - The Power of Design (BusinessWeek, 2004)
- The MFA in the new MBA (Harvard Business
Review, 2008) - Streamlining HP (Fast Company, 2007)
Recommended Videos
- The Story
of Stuff (with Annie Leonard, 2008)
Recommended Websites