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Design Strategy Tweets

May 22, 2011

Here are some of my Tweets that have had the most impact from May 19-22 2011, all 140 characters or less.

Tweets that my followers on Twitter have shared with their followers (retweeted or RT in
Twitter parlance.)

Take a look.

If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it.

And if you like what you see, follow me on Twitter @randydeutsch


Taking our Education into our Own Hands

May 22, 2011

A theme running throughout these posts will no doubt be

How do we supplement our formal education as we continue to grow with – or in some cases,
out of – our chosen fields.

Self-education is something many of us have engaged in since the advent of the internet.

Nay, the book.

And it is also something our emerging talent continue to take part in due to the economy
and the ongoing devaluation of the diploma.

One such evidence of this is last year’s DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, where Anya Kamenetz takes-on
the U.S. higher education system, explores fallacies concerning the value of a higher education and the flawed economic models that underpin higher education.

Along the way, she identifies alternatives available to students, from community colleges to online learning.

This movement is perhaps best personified in Josh Kaufman’s magnum opus, The Personal MBA: Master the Art of Business

Where he argues that those interested in business would be better served by skipping the MBA and focusing instead on concepts that really make or break a

Some graduates of top MBA programs have read the book and agree.

For me what is missing in The Personal MBA – despite being subtitled Master the Art of Business, and itself being a well-designed book –
is an emphasis on design.

Or on design strategy.

In its nearly 400 pages, there’s barely any mention of it. A missed opportunity, especially in the section on Value Creation.

Another excellent new book, one that I recommend to higher education programs that I work with to help
redesign, is Rethinking the MBA: Business Education at a Crossroads.

Rethinking the MBA asks whether business education is becoming more like the liberal arts, where – as Dan Pink
and others have noted –  the MFA is the New MBA.

Increasingly, managers and recruiters are questioning conventional business education.

Their concerns?

Among other things, MBA programs aren’t giving students the heightened cultural
awareness and global perspectives they need. Newly minted MBAs lack essential
leadership skills.

Creative and critical thinking demand far more attention.

Three Harvard Business School educators, Srikant M.Data, David A. Garvin and Patrick
G. Cullen, discuss in Rethinking the MBA the MBA programs of top twenty US MBA programs.

They describe how the top MBA programs are using innovative approaches to address eight social and
business concerns:

1. Gaining a global perspective

2. Developing leadership skills

3. Honing integrative skills

4. Recognizing organizational realities and implementing effectively

5. Acting creatively and innovatively

6. Thinking critically and communicating clearly

7. Understanding the role, responsibilities, and purpose of business

8. Understanding the limits of models and markets

Read a Q&A with the authors here.

The Personal MBA, while still valuable – without an emphasis on where MBA programs are
headed and the considerable adjustments they are making to their curricula – is
and incomplete business education.

Waiting for someone else to write Rethinking the Personal MBA might just be fruitless.

I may just have to do it myself. Call it DIM U.

Welcome to The Design Strategist

May 18, 2011

You might be wondering.

Why bring another blog into the world?

There are a number of sites and blogs that focus exclusively
on design as a product.

And not nearly as many (or frankly enough) that make the design
process itself the core subject.

As I continue to make my professional transition from
architect and design strategist to
one where I am a design strategist and
architect (OK, admittedly a subtle distinction)

I realized that while there is a great deal of useful information
on design strategy – it is

  • sporadic,
  • hidden in the interstices of the web, or
  • in hard-to-find books,
  • not always easily accessible and even when it is,
  • difficult to glean from what is most pertinent
    and useful.

That’s where this site steps in.

I hope, with this blog, to rectify this situation.

By providing you with all things design+strategy,


D+S Book Reviews

D+Service Pieces like 50 Tactics of Highly
Successful Design Strategists

Features including interviews and Q&As

Dethinking discussions on the relevance of design thinking

The Gist (short for strate’gist) for short but substantial posts that quickly get at the
essence of an issue

Consider the site, in toto, an aggregation of all things
design strategist

I promise to keep things short, pertinent and positive.

And look forward to reading what you have to say, in your

Thanks for joining me!