Design Strategy Tweets
Here are some of my Tweets that have had the most impact from May 19-22 2011, all 140 characters or less.
Tweets that my followers on Twitter have shared with their followers (retweeted or RT in
Twitter parlance.)
Take a look.
If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it.
And if you like what you see, follow me on Twitter @randydeutsch
- Design Strategy: A Short Film http://t.co/4kLiFc2 via @mvellandi
- Hold the Date: August 19-20, 2011 Vancouver BC – Design Thinking unConference –
Exploring the Craft of #DesignThinking - Weekend reading! (OK maybe 2 weekends) AMAZING cache of articles at The Coxe Group site
http://bit.ly/my6hW8 & http://bit.ly/k1AGNY - Answers are easy. Finding problems are hard. Entrepreneur Thought Leader Lecture given at
Stanford University http://bit.ly/ihJfib - One last chance to see the IIT Institute of Design Strategy Conference Sketchnotes http://bit.ly/mpSheY & Day
2 http://bit.ly/jieG7m - Strategies that change with trends, aren’t strategies: Sage of Strategy Michael Porter,
Harvard U http://bit.ly/iPya3I - The Strategic Agenda: Securing the Future. 2 day exec ed seminar 8/01-8/02 Harvard U Graduate
School of Design http://bit.ly/e8zljY - Bruce Sterling calls this activity “scanning:” looking at all the sources one can and
constantly asking what does this mean for my clients. - Charlie Stross, in the sci-fi book Accelerando, describes the profession of design
strategist a “meme broker” http://bit.ly/jZAEDb - A great design strategist? A great design strategist may not see themselves as a design
strategist http://bit.ly/jZAEDb - A great design strategist? Someone who gets excited by spaces where disciplines,
schools of thought, methods overlap http://bit.ly/jZAEDb - What is it that makes a great design strategist? Someone who has had a few different
professional identities http://bit.ly/jZAEDb - Thinkers who are challenging designers? Bruce Sterling, John Thackara, Sir Ken Robinson,
Roger Martin, John Maeda http://bit.ly/jZAEDb - Looking Beyond the Structure: Critical Thinking for #Designers & #Architects http://amzn.to/iAkbEE
- Design Thinking for Interiors: Inquiry, Experience, Impact http://bit.ly/iUn5cr & http://amzn.to/kQ3uOT
- Computational Design Thinking: influential thinking on the formation of today’s computational
#design discourse http://bit.ly/mLKtNq - Rotman’s Roger Martin’s Fixing the Game: Bubbles Crashes & What Capitalism Can Learn
from the NFL http://amzn.to/mgC9oL & www.rogerlmartin.com - Ideas on Ideas: Put Down Your Crayons. Are there too many designers? by Eric Karjaluoto,
Creative Director @smashLAB http://bit.ly/fMRIbd - Least creative page layout for the | 100 Most Creative People in Business 2011 | Fast
Company http://bit.ly/iKNi9w - Download free 72 page PDF of Business Model Generation: the PDF http://bit.ly/CtKqK the visionary book http://amzn.to/kaVlQ8
- Reading on my Kindle – Disciplined Dreaming: Proven System to Drive Breakthrough Creativity http://amzn.to/msnk5z
- Interview with author http://bit.ly/16kivDof Design Is the Problem: The Future of Design Must be Sustainable http://amzn.to/lUjgX8
- Free primer from Harvard Business School – Design Thinking for Creativity & Business
Innovation http://bit.ly/lO6RnS
Taking our Education into our Own Hands
A theme running throughout these posts will no doubt be
How do we supplement our formal education as we continue to grow with – or in some cases,
out of – our chosen fields.
Self-education is something many of us have engaged in since the advent of the internet.
Nay, the book.
And it is also something our emerging talent continue to take part in due to the economy
and the ongoing devaluation of the diploma.
One such evidence of this is last year’s DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, where Anya Kamenetz takes-on
the U.S. higher education system, explores fallacies concerning the value of a higher education and the flawed economic models that underpin higher education.
Along the way, she identifies alternatives available to students, from community colleges to online learning.
This movement is perhaps best personified in Josh Kaufman’s magnum opus, The Personal MBA: Master the Art of Business
Where he argues that those interested in business would be better served by skipping the MBA and focusing instead on concepts that really make or break a
business.
Some graduates of top MBA programs have read the book and agree.
For me what is missing in The Personal MBA – despite being subtitled Master the Art of Business, and itself being a well-designed book –
is an emphasis on design.
Or on design strategy.
In its nearly 400 pages, there’s barely any mention of it. A missed opportunity, especially in the section on Value Creation.
Another excellent new book, one that I recommend to higher education programs that I work with to help
redesign, is Rethinking the MBA: Business Education at a Crossroads.
Rethinking the MBA asks whether business education is becoming more like the liberal arts, where – as Dan Pink
and others have noted – the MFA is the New MBA.
Increasingly, managers and recruiters are questioning conventional business education.
Their concerns?
Among other things, MBA programs aren’t giving students the heightened cultural
awareness and global perspectives they need. Newly minted MBAs lack essential
leadership skills.
Creative and critical thinking demand far more attention.
Three Harvard Business School educators, Srikant M.Data, David A. Garvin and Patrick
G. Cullen, discuss in Rethinking the MBA the MBA programs of top twenty US MBA programs.
They describe how the top MBA programs are using innovative approaches to address eight social and
business concerns:
1. Gaining a global perspective
2. Developing leadership skills
3. Honing integrative skills
4. Recognizing organizational realities and implementing effectively
5. Acting creatively and innovatively
6. Thinking critically and communicating clearly
7. Understanding the role, responsibilities, and purpose of business
8. Understanding the limits of models and markets
Read a Q&A with the authors here.
The Personal MBA, while still valuable – without an emphasis on where MBA programs are
headed and the considerable adjustments they are making to their curricula – is
and incomplete business education.
Waiting for someone else to write Rethinking the Personal MBA might just be fruitless.
I may just have to do it myself. Call it DIM U.
Welcome to The Design Strategist
You might be wondering.
Why bring another blog into the world?
There are a number of sites and blogs that focus exclusively
on design as a product.
And not nearly as many (or frankly enough) that make the design
process itself the core subject.
As I continue to make my professional transition from
architect and design strategist to
one where I am a design strategist and
architect (OK, admittedly a subtle distinction)
I realized that while there is a great deal of useful information
on design strategy – it is
- sporadic,
- hidden in the interstices of the web, or
- in hard-to-find books,
- not always easily accessible and even when it is,
- difficult to glean from what is most pertinent
and useful.
That’s where this site steps in.
I hope, with this blog, to rectify this situation.
By providing you with all things design+strategy,
Including:
D+S Book Reviews
D+Service Pieces like 50 Tactics of Highly
Successful Design Strategists
Features including interviews and Q&As
Dethinking discussions on the relevance of design thinking
The Gist (short for strate’gist) for short but substantial posts that quickly get at the
essence of an issue
Consider the site, in toto, an aggregation of all things
design strategist
I promise to keep things short, pertinent and positive.
And look forward to reading what you have to say, in your
comments.
Thanks for joining me!
the design strategist 