IIT Institute of Design 2014 Strategy Conference

May 14-15, 2014

Venue SIX10

Spertus Institute

610 S Michigan Ave

Chicago, IL 60605

The annual IIT Institute of Design Strategy Conference connects thought leaders from industry, civic organizations, and government to explore how design can address the complicated problems facing society and business. Speakers will bring to light numerous challenges that need the creative rigor of design.

The audience is as diverse and interesting as the speakers, with many regular attendees coming from Brazil, India, Japan, Korea, Mexico, Spain, and the UK. They represent a wide range of industries, finding shared interest in linking the strategy of their organization to insights about the people who use their products and services.

There are numerous conferences where designers talk about business.  The Strategy Conference is different. It is the best event to hear senior executives, authors, and leading academics talk about how they use design.

Speakers include:

Roger Martin Premier’s Chair in Productivity and Competitiveness and Academic Director, Martin Prosperity Institute at the Rotman School of Management

Beth Comstock Senior Vice President Chief Marketing Officer, GE

Scott Cook Founder and Chairman of the Executive Committee, Intuit

Jim Hackett CEO and Director, Steelcase Inc.

Kaaren Hanson Vice President of Design Innovation, Intuit

…among many others.

Read about last year’s conference here

Register for the event here

More about the event here